Spiced rum brand Dead Man’s Fingers has extended its portfolio with the addition of a new alcoholic energy drink range, available now.
The new line-up boasts four different fruity flavours: Smooth Mango, Passion Fruit, Blue Raspberry and Tangy Lime. All four caffeinated alcoholic beverages contain taurine and guarana, and are available in a 500ml can format, with a 7% ABV and RSP of £2.99.
A spokesperson for the brand’s producer, Halewood Artisanal Spirits, said the energy drinks category has seen strong growth over the past couple of years. “Our new Dead Man’s Fingers energy drink range taps into this popularity with a great tasting, credible alcoholic alternative, and a line-up of popular flavours, all under the disruptive strength of the Dead Man’s Fingers brand.
“As this category continues to grow, we’re confident that the range will provide a significant sales opportunity for retailers.”