Mars Wrigley has unveiled Dark Maltesers, the first new variant for the brand in almost a decade.
With on-trend dark chocolate the new flavour most requested by consumers and also in 15% growth, Dark Maltesers offers 65% more cocoa, as well as 30% less sugar.
It is available nationwide from 20 June in four pack formats:
- Single pack 32g – RSP 66p
- Treat bag 59g – RSP £1.19
- Pouch 88g – RSP £2.09
- More to Share 163g – RSP £2.79
Leah Dyckes, Brand Director for Maltesers, commented: “We are excited to be extending our Maltesers range to offer Maltesers fans a new twist on the chocolate malt confections, which we all know and love.
“We thought it was about time to finally create Dark Maltesers, as fans have been requesting us to bring out this flavour for years! We’re proud to have developed this new innovation and we can’t wait for everyone to taste the new product!”
