Danone has launched a brand-new category management website for trade customers, ‘Danone-the-go’.
The website combines key category trends, downloadable planograms, range recommendations, merchandising advice, and top tips all tailored to independent stores.
Danone will also provide monthly updates on the website, which will feature key trends, hot topics, and new product developments to help customers keep up to date with the latest news.
The website also lets independent owners contact Danone to organise face-to-face merchandising visits to drive interactions and enhance in-store displays.
Charlotte Andrassy, Head of Category Development for Beverages & Impulse at Danone, said: “The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our Danone brands.
“At Danone, we’re committed to providing the best support to independent retailers and this launch allows us to provide customers with the best tools to positively help support and help grow their businesses.”
