Spar Motherwell Road owner Daniall Nadeem, who held a successful store launch party earlier this month, has achieved a 30% increase in YOY sales after switching symbols at the end of last year.
Since changing from Nisa to Spar, Daniall has welcomed a host of new customers, many of whom came to celebrate with him on July 5 at the Bellshill store’s official opening.
“I’ve realised how much the Spar brand actually means to customers,” he told Scottish Local Retailer, when asked how the business had performed in its new guise. “We’ve become accustomed to seeing a lot of new faces as of recent. It all happened when our signage changed … Normally, we have a quiet period from February to the end of March. This year we didn’t have that.”
But dealing with the store’s popularity hasn’t been plain sailing, with pressure mounting on the team to maintain service levels and store standards.
“We’re trading 30% up year-on-year,” said Daniall. “There’s a lot of complaints that come with it from the store team about the volume of stock we’re now going through, the size of deliveries and the logistics of it.”
He explained that as sales climbed, he has had to invest in the infrastructure of the business, hiring more staff and more delivery drivers. “We’ve brought in five new team members, also we had to sign up with an agency to have driver cover at all times. We need to ensure we’re delivering on time and that the store is still trading as it should be.”
Daniall’s 2,500sq ft Spar store is situated on the grounds of a former pub and offers several community services including PayPoint, Lottery, hot food, Costa Coffee, Revolution 24/7 Laundrette, Snappy Shopper home delivery, Equis Ice Cream, Collect+ Parcel Service, and a free to use ATM.
