P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house.
In association with P&G’s line up of household brands Fairy, Flash, Viakal and Febreze, the campaign aims to inspire the nation to dance their way through dirt, grease and grime during the year’s spring clean.
Mariella Mariotti, Surface Care Assistant Brand Manager at P&G UK & Ireland, said: “P&G’s home care range has all of the high-performance cleaning products from top-selling brands that ensure the best possible results. Must-haves include Fairy All-in-One Dishwasher Tablets; Flash Multi-surface Concentrated Cleaner; Viakal Liquids and Sprays; and our Febreze range of air fresheners.”
P&G advises retailers to make the most of the spring cleaning season by stocking a core range of best-selling products and following the merchandising rules available on its category management tool.
The campaign is supported by a Magic Radio competition to win a selection of music-themed prizes such as a Flamenco holiday to Spain.
