Dairylea has launched new and improved recipes for its Lunchables range under the new name Lunchers.
The move aligns the product with the rest of the Dairylea portfolio which includes Dunkers, Snackers and Filled Crackers.
As the name implies, Lunchers can be packed for easy out-of-home consumption and offers crackers, Dairylea cheese and Ham or Chicken options.
Ria Rianti, Senior Brand Manager at Mondelez, said: “The new packs will have an improvement on our previous recipe, containing less salt and saturated fat, while still being a good source of calcium and protein and maintaining the same great taste and quality as our other Dairylea products.
“We would recommend retailers to give Lunchers a prominent position in chillers to make the most of the launch.”
Retailers can visit SnackDisplay.co.uk for further category advice and insight.
