More than 220 cyclists from across the grocery industry have raised more than £416,000 for grocery workers in need.
They have cycled over 777km as part of GroceryAid’s two cycle challenges – Coast to Coast Cycle and London to Brussels.
In July, the Coast to Coast Cycle saw 70 riders cycle their way from the Georgian coastal town of Whitehaven, into the city of Harrogate before finishing at the seaside resort of Whitby. During the three-day ride, cyclists ascended 5,426m and raised more than £189,000 for GroceryAid.
The Charity’s London to Brussels Cycle took place on 7-9 September, with 152 riders spending three days pedalling to Brussels for the first time. Cycling part of the North Sea Cycle Route, across the Delta Works and up the famous Nokerberg, before finishing at the Atomium. Riders cycled canal paths and cobblestone streets, from the Hook of Holland, into the city of Bruges before finishing in Brussels, and raising more than £226,000 for GroceryAid.
Jonny McQuarrie, Chief Operating Officer at Booker and Coast to Coast Committee Chair, said: “It is a fantastic opportunity to raise vital funds and awareness of our industry charity whilst forming lifelong connections.”
James Waddy, Category Director – Bakery, Dairy and Local, Tesco and GroceryAid Committee Chair, said: “I love the GroceryAid cycles. The sense of accomplishment is awesome, and it is achievable for most people with just a little bit of training……. regardless of how much or little cycling you have done in the past.
“The GroceryAid team do a great job organising the event, so you can focus on raising money for such a fantastic cause and connecting with colleagues across the industry in a really informal way.”
The rides were sponsored by Arla, AG Barr, Bestway, Booker, Coca-Cola, Glanbia, Ginsters, Hilton Foods, Huel, Molson Coors, Moju drinks, Natures Heart, Pukka Pies, Reckitt, Saputo, Shott Beverages, ThreeSixty Design, Vitamin Well, and Warburtons.
Tickets are now on sale for both of next year’s cycle challenges – Coast to Coast (18-20 July 2024) and London to Brussels (5-7 September 2024).
