Cuisine de France has launched ‘Le Twist’, an almond encrusted pastry filled with crème patissiere.
The new line is supplied frozen in cases of 32 and baked in-store. It has an rrp of £1.25 and is supported by POS material.
Mariam French, Head of Marketing at Aryzta Food Solutions commented: “We believe that by stocking the product, retailers can add a significant profit opportunity to their in-store bakery solution, with a POR of 35%.”