Spain’s number one draught lager, Cruzcampo, has made its UK off-trade debut after a successful launch in pubs in April.
The light, crisp 4.4% ABV beer, which hails from Seville, is now available from Booker in 440ml cans in both four-packs (RSP £6.25) and 10-packs (RSP £12.50).
Further formats will be available from September, including a 660ml bottle (RSP £2.75) and a 12 x 330ml pack (RSP £12.50).
The launch will be backed in 2024 by a UK-wide multi-million-pound TV and social media campaign.
Alexander Wilson, Category & Commercial Strategy Director – Off Trade at Heineken UK, said: “With almost half of premium and world lager growth since Covid coming from Spanish brands, we see an opportunity to launch Cruzcampo as an affordable trade-up option for lager drinkers who enjoy discovering new experiences.
“The launch of Cruzcampo in the on-trade has been extremely popular as consumers seek out authentic Spanish beers and we’re looking forward to replicating this success in the off-trade.”
