Crunch time for Oreo with new PMPs

Oreo has introduced new 79p promotional pricemarked packs for Oreo Peanut Butter and Oreo Golden Crunch.

A spokesperson for the biscuit brand said the new packs “aim to help retailers drive sales on biscuits as research suggests that price marked packs are helping to make consumers hunt for value easier and can influence shoppers to buy products.”

Non-promotional packs are also available.