SLR has pulled together the latest launches in Crisp & Snacks to help retailers get the most out of the category this summer.
Non-HFSS Tyrrells Lightly Sea Salted and Hula Hoops Puft
The newly reformulated non-HFSS Tyrrells Lightly Sea Salted and non-HFSS Hula Hoops Puft range from KP Snacks aim to support retailers ahead of the introduction of new legislation in England in October.
The new Hula Hoops Puft range includes tasty Salt & Vinegar, Salted and Grilled Beef flavours, while the Tyrrells reformulation has targeted the brand’s number one SKU.
Both the reformulated Tyrrells flavour and the non-HFSS Hula Hoops Puft range are rolling out into stores this month, with Tyrrells available as non-HFSS in sharing, multipack and single bag formats.
Healthier choice
Pladis sees plenty of opportunity in the healthier snacking category, which is why it has added to the Jacob’s range.
Jacob’s Mini Cheddars Nibblies have just launched, boasting 30% less fat than other baked cheese snacks and biscuits – and at 75kcals per individual portion. “We’ve made this nibbly new treat available in both multipacks and sharing bags, so that shoppers can enjoy a moment of cheesy pleasure during even more eating occasions,” says Scott Snell, Vice President of Customer at pladis UK & Ireland.
“Not forgetting our iconic Jacob’s Twiglets – the recipe for which we’ve just updated to include 60% less salt.”
Alternative snacking
Eat Natural is to roll out a new snack bar range in the UK this month, aimed at consumers looking for alternative snacking options. The new gluten-free Raw range will sit alongside the wider Eat Natural portfolio and comes in three varieties: Hazelnut, Dates & Peanut; Peanut, Almond & Cocoa and Almond, Cranberries & Pomegranate.
Walkers Max compliance
Walkers Max will be adding two new flavours to its Max Strong range: Fiery Prawn Cocktail and Hot Sauce Blaze. Both are non-HFSS. The launches form part of Walkers’ ambition for 50% of its snacks sales to come from products classified as non-HFSS or from products sold in portions of 100 calories or less by 2025. The launch will follow Walkers non-HFSS range 45% Less Salt, already in stores, to further encourage consumers towards healthier choices.
Minion-themed Hippeas
Hippeas has launched its Minions-themed snacks for the summer, in time for the new movie, Minions: The Rise of Gru (in cinemas 1 July). The new product will be available in limited-edition packs of Hippeas Chickpea Puffs in three flavours and a variety of sizes. Flavour offerings include Take it Cheesy, Salt & Vinegar Vibes and Sweet and Smokin’, with pack sizes comprising a 78g bag and multipacks containing five 15g packs.
