Cadbury Crispello is bringing a new flavour to its range, with the launch of
Cadbury Crispello Vanilla Velvet. The new 30g countline features three wafer shells with a creamy vanilla filling, all wrapped in Cadbury milk chocolate in a resealable pack.
The Crispello brand is already worth over £4m in countlines alone the recent launch of the Cadbury Crispello Double Choc sharing bag has further built on this success.
Cadbury Crispello Vanilla Velvet will be supported by a £2.5m marketing investment in 2013, including TV advertising from August
Matthew Williams, marketing activation director at Mondelēz International, said: “Vanilla is a popular and growing flavour trend, and the combination with the delicious wafer and rich Cadbury milk chocolate of Crispello delivers a flavour with strong consumer appeal. We’ve been delighted with how Cadbury Crispello has driven category value by bringing new buyers to chocolate singles, and we expect the new Vanilla Velvet variant to keep up the momentum.”
The 30g bar comes in outers of 20 with an rrp of 50p.
