Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform.
On Saturday 12th March, available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist – with Cadbury Creme Eggs spilling out from their mouths and finishing with an explosion of Creme Egg ‘Goo’.
The activity is the latest iteration of the ‘Have a Fling with a Creme Egg’ campaign, and is aimed at driving brand and product awareness in the lead-up to Easter.
Part of this initiative was the Cadbury Creme Egg Café, which closed its doors on Sunday 6th March after being open for business for seven weeks. The Café raised approximately £15k for the Prince’s Trust – a Cadbury Foundation partner – from the ticket and food sales; money which will help disadvantaged young people get their lives back on track.
Laura Mimoun, Brand Manager for Cadbury Creme Egg, said: “Although the Cadbury Creme Egg Café has now closed, we’re still looking at fun ways, in the lead up to Easter, to celebrate the nation’s love for Cadbury Creme Egg. Snapchat’s tone of voice and brand personality is spot on for Cadbury Creme Egg and is key for our target audience.”
