Burton’s Biscuits have their sights firmly set on Easter, with news that Cadbury Creme Egg Biscuits are set to return with a new £1 PMP in 2016.
Cadbury Creme Egg Biscuits will be available in the traditional six-pack format (rrp £1), but will be joined by a new £1 PMP six-pack, available from 1st January 2016 until Easter Monday (28th March).
Both SKUs are available in shelf-ready packaging of 12.
The product is back for a third year, after delivering £1.7m retail sales value in the 13 weeks from 1st January to 5th April 2015.
The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters.
“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers,” said David Costello, Head of Customer Category Management at Burton’s Biscuit Company.
With 86% bought on impulse, Burton’s is advising retailers to merchandise Cadbury Creme Egg Biscuits in a highly visible area of the store to drive sales and maximise the Easter opportunity.
