With under a month to go until the 2016 Crabbie’s Grand National, the alcoholic ginger beer brand has unveiled a new on-pack promotion designed to engage with consumers in the run up to The World’s Greatest Steeplechase.
The offer will give consumers the chance to win £50,000 in cash, with a range of other Crabbie’s-themed prizes also up for grabs.
The Crabbie’s Grand National provides a platform to reach a UK terrestrial television audience of nine million on Channel 4 and an estimated 600 million people worldwide, as well as more than 150,000 people attending Aintree over the three days of the festival from Thursday 7th to Saturday 9th April 2016.
Claire Kelly, Marketing Controller for Crabbie’s, said: “The On Pack Offer represents yet another major investment for Halewood International. We have strong ambitions for the Crabbie’s brand family and will continue to invest in driving the brands growth, with high profile TV investments, consumer PR activation and trade support.”
