Müller Yogurt & Desserts, Official Partner of Team GB and Team Ireland, has fired the starter’s pistol on its Olympics campaign with the launch of a host of new limited edition flavours across its Müller Corner, Müllerlight and Müller Rice brands.
The new limited editions are designed to get consumers behind Team GB and Team Ireland in advance of the Rio 2016 Olympic Games.
First to arrive on shelves is the new Rio Limited Edition Müller Fruit Corner six-pack of three Coconut yogurts with Pineapple compote and three Lemon yogurts with Mango and Passionfruit compote. Müller Crunch Corner is also hoping to medal with the release of its Gold Limited Edition six-packs of Vanilla flavour yogurt with golden balls and Toffee flavour yogurt with golden hoops.
Later in March, Müllerlight looks to kick sand in the face of its rivals with launch of a Copacabana limited edition range. This includes a six-pack with a mix of Pineapple Crush and Tropical Punch flavours, along with singles in Passionfruit and Orange & Lime variants.
In April Tasty B, Müller’s ursine brand ambassador, will be donning his shorts and sweat band for the Müller Rice new Limited Edition Go the Distance branding across Chocolate and Caramel flavour and Banana Toffee flavour Müller Rice singles and six-packs.
Müller Group CMO, Michael Inpong, said: “Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio 2016. Expect more on-pack activity in the coming months, along with exciting new TV ads coming soon!”
All limited edition packs mentioned will be available on a rolling launch basis from now to 1st April. Singles rrp at 69p, six-packs at £3.89.
