Costcutter Supermarkets Group (CSG) has launched a big value deals campaign with top brands to help reward shoppers for their continued support for local stores.
CSG’s ‘Shop local for everyday value’ campaign sees brands including Walkers, Coca-Cola, Robinsons and PG Tips back major promotional offers, boosted by comprehensive print, outdoor and online advertising as well as digital leaflet and social media support for retailers.
The campaign includes advertising in Best Magazine, Tabmo, Mail online and Metro, backed by outdoor advertising, in-store banners, POS, dumpbins, shelf stripping, leaflets and social media.
Underpinned by a message to “Shop smart, stay safe” the campaign emphasises Costcutter retailers’ commitment to savvy shoppers and creating a safe retail space for customers.
CSG’s Shopper First insights into each of its retailers’ specific customer profiles helped direct the campaign, which targets younger shoppers and impulse-buyers as well as older customers and habitual browsers.
CSG Group Marketing Director Sean Russell, said: “25% of people are now shopping at their closest store more often, in order to support their local communities. At the same time, some 47% have started keeping a closer eye on what they spend and are making shrewder shopping choices.
“We want to reward our shoppers’ loyalty and celebrate their savvy spending, with great value deals and market leading offers. I think many will be pleasantly surprised about the breadth and quality of our food range once they are in store and feel they can now do a full shop in their local. We also want to thank our retailers for the incredible efforts they made throughout the pandemic and continue to make as we adapt to new ways of working. We will do everything we can to help them to convert the new customers, who discovered our stores during the crisis, into loyal, lifelong customers.”
