Independent, the brand owned by Costcutter Supermarkets Group, is adding a festive special edition to its range of pre-packed sandwiches.
Following its launch earlier this year, the range now boasts 18 different variants from standard and deep filled sandwiches to wraps and sub rolls, and now includes a special edition festive favourite – Turkey, Stuffing and Cranberry Sauce. The new variety, produced by Greencore, is available now and is part of the meal deal giving customers a free packet of crisps when they buy a sandwich and a selected drink.
Jodene Rogers, Independent’s Head of Marketing, said: “Food-to-Go continues to grow, particularly around sandwich solutions, and the Independent sandwich range is a key component to help our retailers capitalise on this demand. The addition of a festive favourite at this key trading period will give retailers another opportunity to drive additional sales from this category.”
Costcutter retailer, Jas Singh commented: “Since introducing Independent sandwiches, we’ve seen really strong sales; as well as having a great range of flavours, the price points offer good value for money and point of sale has really helped bring the offer to life and create good stand out.”
Rogers added: “We are constantly looking to innovate across the Independent range and we will be adding further product extensions to the range in 2016.”
Independent offers a range of products across all categories including fresh meats and vegetables through to household items and confectionery. Since launching two years ago, the brand’s Strawberry Bonbons, Shortbread Biscuit Fingers and Thai Sweet Chilli Crisps have all won awards.
