Coca-Cola Europacific Partners (CCEP) has launched a new campaign for its Costa Coffee ready-to-drink (RTD) chilled coffee range, designed to drive trial of its Latte and Frappe ranges.
Running throughout the summer, the campaign is intended to give consumers a lift and includes video content on social media, nationwide out-of-home advertising, and sampling activities.
Festival partnerships with Pride, Mighty Hoopla, Barcode Festival, Car Fest, and Kendal Calling will see sampling bikes and a branded Land Rover Defender distribute cans of Costa Coffee Latte, Vanilla Latte and Caramel Latte as well as the Frappe range.
Festival goers can also head over to ‘The Dopamine Booth’, an immersive experience inspired from a dressing trend of wearing clothes that enhance your mood. Choosing from one of three ‘moods’, users will be able to curate their own experience and have a chance win a year’s supply of Costa Coffee RTD chilled coffee.
Pippa Foster, Associate Director of Commercial Development at CCEP GB, said: “We’re confident that the marketing campaign and sampling activity will engage more consumers than ever before – driving demand for the Costa Coffee chilled RTD range and incremental sales for our customers during a key trading period.”
