Coca-Cola Europacific Partners (CCEP) and Costa Coffee have unveiled a new ready-to-drink Frappé range.
The range launches with two popular flavours from Costa’s coffee shop business – Chocolate Fudge Brownie and Caramel Swirl – in a drink that’s said by the makers to be creamier, thicker and more indulgent than Costa’s existing RTD line-up.
The Frappés combine Costa’s slow-roasted, smooth and nutty Signature Blend coffee espresso with fresh milk, finished off with either fudge chocolate brownie or caramel swirl flavours.
Both variants are rolling out throughout May across grocery, wholesale and convenience in 250ml, 100% recyclable bottles which are made with 100% recycled plastic (excluding caps and labels).
As well as having low caffeine intensity – which is attractive to younger adults – Costa’s RTD Frappés contain less sugar than many of the other brands on the market, meaning that even though they’re designed for treating, they still comply with England’s forthcoming HFSS regulations.
The Costa Coffee RTD range will be supported by a summer sampling campaign which will tour the nation, visiting 10 different cities and major events.
Despite RTD coffee’s current value of £228m, Martin Attock, VP Commercial Development at CCEP GB, thinks the category has still to reach its full potential.
He commented: “We’re confident that, along with the great new taste across our Latte and Flat White variants, the Frappé range will help attract more consumers to the RTD coffee category this summer.”
