The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink, a new chilled, canned coffee brewed with Costa Coffee beans.
Costa Coffee RTD will launch with three of Costa’s most popular variants – Classic Latte, Caramel Latte and Black Americano – all of which feature the same Mocha Italia Signature Blend coffee beans used in all Costa brews. Each contains between 15 to 108 calories per 250ml can and gives the same caffeine hit as a double shot of espresso. As with all Costa Coffee, the beans are Rainforest Alliance Certified.
The range will be available from later this month in cases of 12 x 250ml cans which are 100% recyclable. RSP will be aligned with similar products on the market.
The launch will be supported by a marketing campaign including out-of-home, digital, PR and sampling activity.
Coke hasn’t hung about in leveraging its £3.9bn takeover of the coffee chain; the acquisition was only announced in August last year.
“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality,” said Jennifer Mann, Senior Vice President and President of Global Ventures for Coca-Cola. “The result is a fantastic tasting, ready-to-drink coffee.”
Dominic Paul, CEO of Costa Coffee, added: “We’re really proud to have brought this product to market at such speed whilst still ensuring the range has proper coffee at its heart.”
For more information, retailers should call 0808 1 000 000 or email connect@ccep.com.
