Coca-Cola Europacific Partners Great Britain (CCEP) has announced a new summer on-pack promotion across its Costa Coffee RTD chilled coffee range.
The promotion gives consumers the chance to win tickets to some of the UK’s biggest music festivals, including Cornwall’s own surf and music festival, Boardmasters – which Costa Coffee is partnering with for 2024.
From 6 May until 28 July, shoppers can bag tickets to events including Boardmasters, Y Not Festival and Kendall Calling, by scanning QR codes on promotional packs of Costa Coffee RTD Latte and Frappé ranges. The code will take shoppers to a website where, if selected, they can win one of thousands of instant win exclusive prizes and be entered into free prize draws to win VIP or general entry tickets and spending money.
More than 2,000 other prizes also up for grabs, including online retailer vouchers, ridesharing vouchers and e-vouchers to spend at Costa.
The promotion will be supported by a consumer marketing campaign which includes social media and digital out-of-home advertising, PR and influencer activity, as well as consumer sampling and on-site activation at Boardmasters. The campaign will kick off Costa Coffee RTD’s new creative platform ‘Be Ready For What’s Next’ that goes live on YouTube from mid-May, and will refer to Costa Coffee’s partnership with Boardmasters.
Convenience retailers can request digital and POS materials via My.CCEP.com to create theatre in-store and on social media.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “By bringing together the nation’s favourite coffee brand and some of the nation’s favourite summer events, we’ll be helping retailers to engage shoppers and tap into the growing RTD coffee opportunity, particularly during the warmer months.”
