UTC has been avidly following the amusing Twitterstorm that surrounded M&S’s decision to try and do what many have tried and failed to do before: take Aldi to task for blatantly ripping off branded products.
The running battle between Colin and Cuthbert, the caterpillar cake heroes, has been rumbling on for weeks and the Auld Boy has lost endless hours following Aldi’s on-form social media team take M&S to the cleaners.
He has been less impressed, however, but the increasingly desperate attempts by countless hangers-on to try to hijack the story with their own, invariably entirely unamusing attempts to grab some of the limelight.
The latest example is the Just Love Food Company which has just launched its very own copy-caterpillar cake: Archie. The latest character to join the fray is, apparently, vegan and he has been registered with The Vegan Society’s Vegan Trademark. Somewhat unconvincingly, Ericka Durgahee, Marketing Manager at The Vegan Society, commented: “The world has been missing a vegan chocolate caterpillar cake.”
Has it though? Has it really?
