Convenience stores must be more convenient

convenience store interior

The convenience industry must work to become even more convenient according to new research from him! research & consulting. When asked what the most important thing is to them when shopping in convenience stores the number one response was ‘convenience’ (49%), followed by price (26%), then quality (23%) and service (just 2%).

“Our latest research has shown that the need for retailers to deliver a ‘convenient’ experience has exploded in the last 6 months.  Last July just 40% of shoppers mentioned the important of convenience, now that figure is 49%” commented Katie Littler, Communications Director at him!

Following him! recently identifying a new breed of grocery shopper, which it called ‘Generation C’ (C for Convenience), Littler said it was no surprise that this demand for ultimate ‘convenience’ is most prevalent in a convenience environment. Compared with the 49% who said that convenience was most important in C-stores, only 23% mentioned ‘convenience’ when shopping in a supermarket and 12% in discounters, where price is the most important factor to shoppers.

“Generation C has evolved from Generation P who were primarily price driven. Generation C expect good prices but they also demand ultimate convenience,” said Littler. “Grocery shopping is already an inconvenience for Generation C so they expect retailers to be doing all they can to get the products they need into their hands in the easier, most stress-free way possible.”

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.