Heineken is launching an exclusive glassware promotion in leading convenience stores for its biggest-selling premium lager brand Kronenbourg 1664. Throughout November Co-op, Londis and Spar shoppers will be able to claim a limited edition 330ml Kronenbourg 1664 glass created by French fashion designer Christian Lacroix, when they purchase any Kronenbourg 1664 promotional pack. Retailers will be able to promote the added value offer with a host of point of sale materials, including shelf-barkers, gondola ends and free standing display units, to capture shoppers’ attention and drive visibility in-store.
