Consumer confidence increased six points to -30 in April, new data reveals.
GfK’s long-running Consumer Confidence Index shows that all measures of confidence – personal finances, the economy, major purchases, and savings – were up in comparison to last month’s announcement.
Joe Staton, Client Strategy Director GfK, said: “As food and energy prices continue to rise, and inflation eats into wages, the cost-of-living crisis is a painful day-to-day reality for many. But are all consumers buckling under the pressure? On the evidence of April’s confidence figures, the answer is no. Instead, there’s a sudden flowering of optimism with big improvements across the board.
“The eight-point jump in how we see prospects for our personal financial situation is a dramatic change that might suggest household finances are stronger than we thought. The brighter views on what the general economy has in store for us, with April’s six-point rise cementing a 20-point improvement since January, could even be seen as the proverbial green shoots of recovery.”
This month’s UK Consumer Confidence Barometer was conducted among a sample of 2,000 individuals aged 16 yeas old and over.
