Skittles’ nationwide series of Colour Run events has jogged over the finishing line, at which over 60,000 consumers received a sample pack of the sweets.
One of the six 5k fun-runs was held in Glasgow. Arfan Ellahi, who owns the city’s Cathkin Newsagents, said: “The Colour Run has presented retailers like myself with a fantastic platform to get involved and drive sales of Skittles. The event has helped heighten consumers’ awareness of the brand and provided us with the chance to boost sales in-store. Having The Colour Run on my doorstep meant I was able to get involved with the event and use branded POS material to encourage passing trade in-store.”
Julio Guijarro, Marketing Director, Wrigley UK, said: “Being part of such a successful campaign has allowed us to take positive steps in solidifying our health and wellbeing message, which is extremely important to us at Wrigley. It’s been fantastic to see so many retailers getting involved and learning of their sales success pre and post The Color Run, while sharing health and happiness messaging via our Skittles brand to consumers across the country.”
