Coca-Cola Europacific Partners (CCEP) has kicked-off its annual Coca-Cola Christmas countdown this month with the launch of a brand new on-pack promotion.
Festive-themed sharing packs of Coca-Cola Original Taste, Coca-Cola Zero Sugar and, for the first time, Coca-Cola Zero Sugar Cherry are rolling out from mid-November and feature the brand’s traditional Santa Claus to drive standout on shelf.
From 21 November, shoppers can scan QR codes on-pack for the chance to win pre-loaded £200 ‘Festive Feast’ gift cards from Love2Shop. There are 1,000 gift cards up for grabs and shoppers can also win thousands of exclusive Coca-Cola and festive gifts.
The promotion will run across plain and price-marked large PET bottles (1.25l, 1.75l and 2l) and multipacks of cans. Convenience retailers can request POS materials from My.CCEP.com to bring Christmas to life in-store, encouraging shoppers to ‘make Christmas mealtimes magic’, whilst highlighting the on-pack promotion.
Martin Attock, Vice-President Commercial Development at CCEP GB, said: “Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different. We want to help shoppers focus on enjoying magical moments with friends and family, by giving them a little something to put towards a special meal this Christmas.”
The on-pack activity is being supported by a multi-million-pound marketing campaign, to ensure Coca-Cola is front of mind for shoppers from November through to New Year’s Eve, under the strapline ‘Real Magic’.
