CCEP has unveiled a new £4.5m advertising campaign to support Coca-Cola Zero Sugar.
The campaign features the slogan ‘Tastes More Like Coke’, highlighting that the calorie-free variant delivers the same taste associated with Coca-Cola Classic, but with no sugar.
Launching today (16 January), the campaign features out-of-home and digital advertising. A new 20-second television commercial runs until the end of February.
Simon Harrison, operational marketing director at Coca-Cola European Partners, said: “This multi-million pound investment underlines our commitment to supporting further growth of the brand by encouraging consumers to switch to no sugar and bringing new people into the category, helping retailers to build on the impressive sales of Coca-Cola Zero Sugar since its launch last summer.”
