Coca-Cola Europacific Partners (CCEP) has announced a new food truck tour for Coca-Cola Zero Sugar.
Until mid-September, the cola brand will be visiting 16 retail customer sites and sponsoring seven food festivals across the UK. The Coca-Cola Zero Sugar food-fest truck will deliver over 500,000 samples to keep the brand front of mind and strengthen the tradition of the mealtime occasion with soft drinks.
The tour ties in with Coca-Cola’s ‘A Recipe for Magic’ marketing campaign. This launches with a new creative featuring Great British Bake-Off finalist and ‘The World Cook’ series judge Crystelle Pereira, highlighting the traditional Sunday roast occasion and Coca-Cola Zero Sugar’s role within it.
The campaign will run across cinema, video on demand and out-of-home advertising, supported by paid social media and influencer activities.
Rob Yeomans, VP for Commercial Development at CCEP GB, said: “This is a fantastic opportunity for us to connect with food-loving consumers, working with well-known food influencers and visiting locations across the whole country to inspire consumers to try new recipes at home alongside a Coca-Cola Zero Sugar, a brand that is the most-popular soft drink to accompany meals at home.”
