Coca-Cola European Partners (CCEP) has kicked-off its Christmas countdown by unveiling a new festive cinnamon flavour for Coca-Cola zero sugar and an on-pack promotion across the Coke portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December.
New limited-edition Coca-Cola zero sugar Cinnamon will be available in a 1.25-ltr PET pack format from mid-October. It follows the launch of other zero sugar flavours Vanilla, Cherry and Peach.
Also from mid-October, CCEP is giving people the chance to win a pair of tickets to Capital’s annual Jingle Bell Ball. The on-pack promotion will feature across on-the-go packs of Coca-Cola original taste, Diet Coke and Coca-Cola zero sugar for five weeks. Consumers can enter a unique code online to be in with the chance of winning a pair of tickets daily.
Simon Harrison, Customer Marketing Director GB at CCEP, said: “We’re confident that with the early arrival of our great tasting Cinnamon variant and Capital’s Jingle Bell Ball on-pack, the festive season will get off to a flying start for our customers.
“We’ll be back in November with even more activity that will keep Coca-Cola at the centre of Christmas celebrations for both consumers and retailers.”
