The Coca-Cola Truck Tour kicks-off this Friday (15 November) with two days at the Fort Kinnaird retail park in Edinburgh.
Leaving Scotland behind, the tour makes its way south for a further 18 stops, ending in London a month later on 15 December.
This year, Coca-Cola has partnered with charity Crisis and will donate 10p for each can recycled by visitors at the truck tour, with funds going to help people out of homelessness. The initiative not only aims to help the charity, but also encourage recycling as part of Coca-Cola’s World Without Waste goal to help collect and recycle a bottle or can for each one sold by 2025 in Western Europe.
Kris Robbens, Marketing Director at Coca-Cola Great Britain and Ireland, said: “Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour.
Jon Sparkes, Chief Executive at Crisis, added: “We know that ending homelessness is absolutely possible. We’re delighted to be working with Coca-Cola throughout its iconic Christmas Truck Tour and receiving a donation that will help us to continue to be there for the people that need us, both at Christmas and all year round.”
