Coca-Cola has launched a new film, ‘One Coke Away From Each Other’.
The film is the first campaign activity under Coke’s new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity.
Blending real and virtual worlds, ‘One Coke Away From Each Other’ celebrates everyone’s common humanity with the belief that what unites us is greater than what sets us apart. The film asks what if Coca-Cola, as a symbol of togetherness, could bridge universes meant to be apart to create Real Magic? It features three well-known gamers – DJ Alan Walker, Team Liquid’s Aerial Powers and Average Jonas.
The campaign also includes social, digital and out-of-home activity.
Real Magic marks the first new global brand platform for Coca-Cola since 2016 and launches alongside a refreshed visual identity for the brand, as well as a new perspective on the Coca-Cola logo that will feature across Coca-Cola marketing. Inspired by its representation on Coca-Cola’s packaging, the ‘Hug’ logo lifts the curved Coca-Cola trademark on bottle and can labels to provide a visual signature that will “embrace and frame moments of magic across Coca-Cola’s communications”.
“Real Magic is not simply a tagline or a one-off campaign: It is a long-term brand philosophy and belief that will drive and guide marketing and communications across the Coca-Cola Trademark,” said Manolo Arroyo, Chief Marketing Officer for The Coca-Cola Company.
