Coca-Cola and Oreo have teamed up to launch new Coca-Cola Oreo Zero Sugar Limited Edition.
The new soft drink, inspired by the bond between friends, boasts a Coca-Cola taste with a hint of Oreo cookie flavour. Who’d have guessed? It hits shelves from September in 250ml sleek cans adorned with Oreo cookie embossments and stacked Coke bottles.
To celebrate the power of friendship, a ‘Bestie Mode’ lets chums sync their music tastes and discover shared playlists. This is accessed by an on-pack QR code, which also reveals a map of locations where the drink is available.
Eugenia Zalis, Global Head of Marketing and Brand for Oreo, commented: “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness.”
And, presumably, rack up some incremental sales.
