Coke rolls out new PMPs

Coca-Cola

Coca-Cola European Partners has lowered the price-marks across its portfolio of cola PMPs to cater for a rise in home consumption caused by the coronavirus outbreak.

Coca-Cola Zero Sugar – including cherry and vanilla-flavoured variants – and Diet Coke are now available in £1.75 price-marked 1.75-ltr bottles, while 1.5-ltr bottles of Coca-Cola Original Taste and Coca-Cola Cherry are now available in £1.95 PMPs.

Sales of larger packs have increased in recent weeks at the expense of on-the-go formats.

However, as lockdown measures begin to ease, demand for smaller formats will rise again. To that end, 500ml bottles of Coca-Cola Zero Sugar – including cherry and vanilla flavours – now come in a £1 PMP, as do Diet Coke Sublime Lime and Diet Coke Twisted Strawberry.

Plain packs are also available.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.