Coca-Cola is adding a zesty twist to its Original and Zero Sugar ranges with the launch of a brand-new lime-flavoured variant.
The new flavour has a tangy, bittersweet taste and is available in the following formats:
- Coca-Cola Original Taste: 330ml, 500ml, 1.75L and 8x330ml
- Coca-Cola Zero Sugar: 500ml, 2L and 8x330ml
Priced marked single packs will be available to convenience retailers, who can also request POS kits on My.CCEP.com.
The launch will be supported by a multi-million-pound marketing campaign in early 2025, including influencer partnerships, out-of-home marketing, social media and live experiences.
The new flavour builds on the success of Coca-Cola Lemon, which has clocked up nearly £20m in value sales since launching last March.
