Coca-Cola Europacific Partners (CCEP) has announced the launch of two new lemon-flavoured colas: Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon.
Rolling out nationwide throughout March, packs put the citrus flavour front and centre, combining Coca-Cola red with a yellow gradient and lemon graphic.
The two variants will be available in 330ml cans, 500ml rPET bottles and larger 1.75-litre (Coca-Cola Original Taste Lemon) and two-litre (Coca-Cola Zero Sugar Lemon) rPET bottles and multi-pack cans. Price-marked options will be available for Coca-Cola Original Taste Lemon in 500ml rPET and 330ml cans, and 500ml rPET bottles of Coca-Cola Zero Sugar Lemon.
The roll-out will be supported by a large-scale marketing campaign, including sampling, out-of-home advertising, experiential, social media content and in-store activities. POS kits are available from the My.CCEP.com trade website.
The new launches come with flavoured colas growing ahead of the colas segment as a whole.
Rob Yeomans, Vice-President, Commercial Development at CCEP GB, said: “Coca-Cola and lemon are a natural combination. Consumers that order Coca-Cola in a pub will be used to seeing it served with ‘ice and a slice,’ which for many is the ideal refreshment on a hot summer day.
“Our new Lemon flavour will help us to bring that iconic pairing into retail, with a full-on zing flavour to deliver a taste that we know consumers will love – with and without sugar.”
