Coca-Cola has announced new and extended partnerships with football clubs across Europe.
Collaboration with women’s and men’s teams from clubs such as Bayern Munich, Juventus, Liverpool, PSG and Spurs will give fans access to match-day experiences, hospitality tickets, money-can’t-buy moments with players, and limited-edition merchandise prizes.
The collaborations focus on Coca-Cola and Coca-Cola Zero Sugar, to build on the brand’s long-standing association with football, while continuing to drive awareness of its sugar-free alternative.
In 2023, the soft drinks giant will also use the partnerships to kick off a brand-new campaign, created to bring football fans across Europe together to enjoy their favourite matchday meals with an ice-cold Coke.
Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola, said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”
