Coca-Cola European Partners (CCEP) has revealed its Christmas 2017 campaign, which includes the return of the Coca-Cola Christmas Truck Tour, ‘Holidays Are Coming’ TV advert, limited-edition Christmas packs, and sponsorship of Capital FM’s Jingle Bell Ball.
Limited-edition festive packs include the image of the Sundblom Father Christmas consuming a bottle of the soft drink. Rolling out from the middle of November, the graphics will feature on Coca-Cola Zero Sugar, Coca-Cola Classic and Diet Coke and across 330ml cans, 500ml PET bottles, 1.25-ltr and 1.75-ltr bottles as well as the wrapping on multipacks.
In addition to this, a new 4x250ml glass bottle multipack with Christmas snowflake graphics will have limited availability.
The new packs will be supported by the return of the ‘Holidays Are Coming’ advert which airs from the middle of November. The Coca-Cola Christmas Truck will then begin touring Great Britain, visiting 53 locations nationwide. Every truck stop will include recycling bins fitted with sound chips that are activated when someone recycles a can or bottle, a follow up to the brand’s recent ‘Love Story’ recycling advert, part of Coke’s biggest ever communications campaign on recycling to encourage more people to recycle in Great Britain.
Coinciding with the Truck Tour is Capital FM’s ninth annual Jingle Bell Ball in partnership with Coca-Cola. The musical extravaganza will be pre-promoted to Capital’s 8.1 million weekly listeners and the 32,000 attendees will each receive a sample of Coca-Cola Zero Sugar.
Simon Harrison, Customer Marketing Directing at CCEP GB, said: “With over half of consumers starting Christmas preparation before December, we’re looking to encourage early sales by launching our Christmas activity in November. Last year over 10 million more shopping baskets included a soft drink during Christmas compared to 2015, and we expect this year to be even bigger, showing the huge opportunity for retailers during the festive period.”
