Cobra Beer has unveiled chefs Jeremy Pang and Marni Xuto as its new brand ambassadors.
Jeremy Pang, who has featured on TV shows including Sunday Brunch and Jeremy Pang’s Asian Kitchen, will work with Cobra throughout the year to develop a host of bespoke Asian-inspired dishes that pair well with Cobra and Cobra Zero. Cobra has also become the official beer at Jeremy Pang’s Covent Garden restaurant, School of Wok.
Recipe developer, author and creator of the ‘Thai Food Made Easy’ blog, Marni Xuto, will also work with Cobra to create exclusive recipe content that highlights the versatility of Cobra as a food pairing, and host cooking demonstrations in partnership with Cobra throughout the year.
The recipes will be shared on Cobra’s social media channels to demonstrate to consumers that cooking Asian meals can be simple and delicious and that Cobra is the perfect beer to pair with all Asian cuisine.
The content aims to inspire aspiring foodies to pair complementary food and drinks at home, helping retailers to generate more linked purchases by tapping into Cobra’s association with Asian food.
