Co-op has launched its biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its members, including fresh fruit, milk, eggs and bread.
This is the largest rollout of Aldi price match across the convenience channel and a UK first for q-commerce platforms, which include Shop.coop, Deliveroo and Uber Eats.
The move takes the retailer’s investment into lowering prices to almost £170m over the last two years, with a targeted focus on supporting their 6.2 million members, who own the business. Co-op’s ambition is to get to eight million members, by offering sustainable economic value alongside significant social value.
Prices include Co-op 1 Pint British Milk 85p, Co-op Carrots 500g 38p, Co-op Chopped Tomatoes 400g 47p, Co-op British Medium Free-Range Eggs (6s) £1.45 and Co-op Tiger Bloomer 800g £1.45.
Matt Hood, Managing Director for Co-op, said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers. Which is why we are taking this big step to price match, in our stores and online, as we know discounter prices are often the benchmark of value for consumers, and we are facing directly into that.
“I truly believe we run the best small stores in the UK, loved by our members, customers, and communities, where we offer local and convenience shopping with great value and high quality, carefully sourced products. Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”
