Co-op is to invest more than £240m, across the next five years, introducing new and lower prices.
Members will benefit from extra money off the retailer’s freezer filler deal – average member saving of £8 per deal – to further discounts such as £1.45 savings on its Irresistible pizzas, £1.90 savings for ready meals, wine deals to help save £5 and money off Co-op’s British BBQ lines and fresh fruit ranges this summer.
Additionally, Co-op is also investing a further £15m this May – taking the total invested into prices over the past six months to £52m – to reduce the cost of more than 60 key lines in stores to help its members and customers during the cost-of-living crisis. Products included in this price investment include everyday lines such as fresh chicken breasts, bread and milk. The average reduction is 13% for those moving down, with the maximum reduction at 33%.
Kenyatte Nelson, Chief Membership & Customer Officer at Co-op, said: “Our initial member-investment will be targeted within our food business and directly supports our pure convenience strategy. Currently around 16 million shoppers visit our stores each week or trade online with us. Our ambition is that many will convert to being Co-op members, when they see the clear value this can bring to both themselves and their wider communities.”
Co-op’s new member prices launch in stores on April 19, 2023.
