Peroni Nastro Azzurro has launched a new rewards programme to incentivise customers and support the trade in driving sales of premium beer: Club Peroni.
Club Peroni is a loyalty site where consumers can collect points by buying Peroni Nastro Azzurro in the off-trade. Points can be exchanged in the ‘Reward Shop’ section of the site for a raft of prizes including a chance to win event tickets or receive money-off coupons, free drinks, merchandise and experiences.
Customers who sign up to Club Peroni can enter a competition to win a pair of tickets to American Express presents BST Hyde Park on 28 June, headlined by Zach Bryan. When they collect their first points, they can be in with a chance of winning another pair of BST tickets for 27 June, headlined by Olivia Rodrigo.
Shoppers who spend 10 points can win two VIP Hydeaway tickets to BST on 5 July, headlined by Sabrina Carpenter.
Shoppers can redeem points by signing up to the site, scanning the QR code on any pack, and then submitting their receipt through the platform to confirm purchase.
There are opportunities available for retailers to integrate their own loyalty programmes with Club Peroni and offer exclusive tailored promotions, such as money-off offers, and receive data-led insights.
