Saputo Dairy has launched ‘Spread the Real Love,’ a new marketing campaign for its Clover brand.
The campaign builds on 2020’s ‘Spread the Love’ activity and “encourages Clover parents to break free from today’s social pressure to be perfect”.
Jamie Carey, Clover Senior Brand Manager, said: “Social media brings us many positive things, but it’s also to blame for sharing unrealistic images of other people’s lives. That’s why we decided to focus this year’s campaign on the simple truth that sits at both the heart of our Clover brand and of a happy home – a focus on the real.”
Now live across social channels, including bumper ads on YouTube, paid and organic activity on Facebook and Instagram, and influencer partnerships, the campaign will run until 4 April 2021.
