Clearspring’s Organic Seaveg Crispies range has received a major packaging makeover, which will eliminate almost five million single-use plastic trays each year, the equivalent of nearly 18 tonnes of waste.
The makeover also includes a design refresh. The different flavours in the range, including Organic Original, Chilli, Ginger and Turmeric, will now be easier to spot with a stronger colour differentiation between each option.
In further packaging improvements, the outer pack of the Seaveg Crispies Multipack will now be made from a recyclable paper-based material. The removal of the plastic tray also means space saving on shelf for retailers, with smaller, more compact shelf-ready trade cases and a reconfiguration of units per case.
The Organic Seaveg Crispies Singles range will go from 16 packs per trade case to 20, and the Seaveg Crispies Multipack units will go up from three units per Multipack to five, with six Multipacks in a trade case.
Across the entire range, the change in packaging means 25% more product requiring 50% less shelf space.
