Amber Beverage Group (ABG) has appointed Claire Li as Global Brand Director for Vodkas.
She will head up the Group’s global flagship vodka brand, Moskovskaya.
Li has 15 years’ experience as an international marketer with a track record in leading luxury and premium consumer brands. She worked with Diageo for 10 years, most recently as Global Marketing Manager for Johnnie Walker Scotch Whisky, and was also Senior Brand Manager for Ketel One Vodka in Europe.
Claire Li said: “I am thrilled to be joining ABG on this journey of growth acceleration for the Moskovskaya brand and I look forward to learning from the passionate and ambitious people who have been instrumental in building this impressive business.
“We have an exciting challenge before us to drive vibrancy back into the vodka category, with Moskovskaya at the forefront.”
