CJ Lang & Son has successfully introduced a new wholesale and retail data reporting service, hosted through TWC’s SmartView technology.
Spar Scotland Sales Track, a cloud-based platform, reports wholesale shipments data and retail sales from Spar Scotland’s company-owned stores. The system is fully supported by TWC in terms of demos, user guides, ‘how to’ videos, and one-to-one training sessions.
Colin McLean, Chief Executive for CJ Lang & Son, said: “Incredibly, the implementation of the platform has had very little impact on our operational time, whilst generating a new revenue stream for the business.
“We are now able, for the first time, to share shipments data to all Spar Scotland retailers, enabling our partner suppliers to monitor their performance through CJ Lang & Son at a total category, sub-category, brand and SKU level, including competitor data.
“In the three months since the platform went live, we have had over 40 suppliers sign up to the service. They’ve mainly accessed ‘NAM Dash’, however, many suppliers are taking the time to dig deeper from here into the retail basket analysis.”
Sandy MacEwen, Head of Sales at TWC, worked alongside CJ Lang & Son’s team for nearly 18 months setting up and embedding the new tool.
She said: “For the first time, stakeholders can view wholesale and retail sales performance on one, easy to use platform. Our platform has been built to give suppliers quick key facts ‘on the go’ via our NAM Dash tool, where you can view category performance right the way down to SKU level information, within a couple of clicks.
“We also have a wholesale analysis tool to help suppliers understand how their products are being bought by retailers within a category, alongside a suite of EPOS analysis tools to help suppliers understand how their customers are buying their products within the company owned stores.”
MacEwen added: “The Retail Basket Analysis shows the importance of how data can be used to drive growth opportunities as it’s very easy to find trends that are specific to a category within the platform.
“Suppliers are already in conversations with the CJ Lang & Son’ trading team around cross-category promotions, through the insights they’ve found using the Retail Basket Analysis.”
