CJ Lang & Son is launching its ‘Indy Track’ portal, a sales analysis tool developed in conjunction with data consultancy TWC, which offers its retailers the opportunity to benchmark their performance against others in the group.
The company is set to soft launch next week with an initial pool of independent Spar retailers who are providing the wholesaler with their EPOS sales data. Many more retailers will be coming on board by the end of the year.
Indy Track gives independent Spar retailers who provide their EPOS data to CJ Lang free access to their own portal. The Indy Track platform will enable retailers to interrogate their performance by category, supplier and brand, as well as product level, to identify range gaps and understand best sellers.
Retailers will also be able to benchmark their performance against other independent retailers, as well as the company owned stores, within the group.
In addition, suppliers who have a joint business plan in place will have complimentary access to the portal, as well as Spafr Scotland SalesTrack, as part of their terms.
Richard Collins, Trading Director at CJ Lang & Son, said: “The Indy Track portal will give our independent retailers invaluable information about how they are performing and even more importantly, help them to identify opportunities to further grow their business by understanding gaps in their range which they might not have previously been aware of.
“Indy Track will also arm suppliers with even greater insight about the performance of their products through our entire estate.”
Tom Fender, Development Director at TWC, added: “CJ Lang is a fantastic example of a business that is fully exploiting data to drive business performance, which very much aligns to our own mission of harnessing data to empower the wholesale, foodservice and convenience channels.”
