CJ Lang & Son has renewed its partnership with data consultancy TWC for a further three years.
The companies launched their partnership at the end of 2020 and Spar Scotland SalesTrack was launched in 2021, giving suppliers access to wholesale shipments and company-owned stores retail data.
Spar Scotland SalesTrack has evolved over the past two years, with a platform upgrade and reporting functionality exclusive to CJ Lang added earlier this year and the recent launch of IndyTrack, which gives independent Spar retailers who share their EPOS data the opportunity to benchmark their performance against others in the group.
Richard Collins, Trading Director at CJ Lang & Son, said: “Data sits at the heart of our organisation, driving decision making. We’ve seen increased supplier engagement and a greater focus on identifying data-led opportunities for mutual gain. Equally, armed with more data – and able to benchmark themselves against others – encourages our retailers to focus on driving their business performance.
“We have worked closely with TWC to evolve the Spar Scotland SalesTrack service over the last couple of years and TWC shares our vision for a sector that is data-led, making them the perfect partner for our evolving data needs.”
Tom Fender, Development Director at TWC, added: “Our data partnership with CJ Lang continues to evolve each year and Richard and the team are an absolute pleasure to work with. I am personally very excited to bring data-led conversations to the independent Spar Scotland retailers, which will help grow their store sales, as well as drive performance for the CJ Lang business.”
