Super-premium vodka brand Cîroc has launched ‘Make Big Moves’ – its first TV advert in Great Britain, which runs across video-on-demand, out-of-home and social media.
The campaign is live now and features Canadian fashion model Winnie Harlow, drag queen Bimini, and hip-hop duo Krept & Konan.
The series of three ads is a celebration of those who are proud to express themselves and aims to embolden people to do the same in a stylish, unapologetic and celebratory way. Each celebrity represents a flavour within the Cîroc portfolio – Winnie Harlow as Pineapple, Bimini as Red Berry and Krept & Konan as the Blue Dot variant.
The new campaign seeks to capitalise on increasing consumer interest in flavoured vodka and cement the brand’s appeal to its core audience whilst placing it at the forefront of culture.
Manon Lambert, Senior Brand Manager for Cîroc, Diageo GB, commented: “Cîroc has been growing from strength-to-strength to become one of the most popular super premium spirit brands in Great Britain. Always at the forefront of culture and celebratory moments, the new Make Big Moves campaign champions exactly that. It is a fun, high energy and effortlessly cool advert. This is what Cîroc is all about. We cannot wait to welcome more adults to enjoy the super-premium vodka as we continue to build on the momentum of Cîroc’s success.”
